I've always been fascinated with media and content. Just the same, I've always been a bit of a product and experience junkie. I notice everything in a room - the little details, the presentation, the process. My first startup digital media/magazine was in 2004. The plan evolved to integrate commerce as an element in addition to the content. I launched a companion site to this in 2007, called Look|Shop|List but just as I had, the company was acquired. My love for media, content and products never stopped. 

Which is why when I planned to launch a new digital media company over two years ago, I had also had the mix of content and commerce on my mind. This past week, it was time to at last add the early stages of the commerce site, to compliment the magazine already rolled out earlier this year. I could not be more excited. The goal is to help startup lifestyle product companies to gain exposure with consumers and vice versa, because it's a good way to find cool stuff.

This is all curated through the content experience, with tips and insight on how to taste the good life. I would love for you to check out the store. In the coming weeks, we'll be adding more interesting companies and more! I could hardly wait for this day, and finally here we are.

reams really do come true.

Founder and Editorial Director

Plotting and planning, over a weekend at home